影片網址:
https://ppt.cc/fXXpKx
內容摘要:
- Setting the theme for the presentation and hinting at the major announcement of the day.
不但確立了今天發表的主題, 也暗示了今天最重要的宣布
- Jobs unveils a single headline that sets the theme.
賈伯斯總是用一句簡單的標題語來標出今日主題
- "Set the theme": Once you identify a theme, make sure it's clear and consistent throughout the presentation.
一旦你確立了主題, 就要讓你的主題清楚且貫穿全場
- "Provide the Outline"
- Open & Close : Each section with clear transition : make it easy for your listeners to follow your story.
Your outline will serve as guidepost along the way.
讓你的聽眾很輕易的連貫你講的內容, 你的大綱提要將會是重要的指示路標
- "Demonstrate Enthusiam": If you're not passionate about it, we're not going to be.
如果你自己都不熱衷, 那觀眾當然也不會有反應
- "Sell an experiment": Make the number and statistics meaningful
如果你提出了統計數據, 想辦法讓他們有意義
- "Make it visual": Paint a simple picture that doesn't overwhelm
- "Make 'em a show"
- "Rehearse, Rehearse and Rehearse" : Steve Jobs makes it look easy because he spends hours rehearsing.
賈伯斯讓一切都看起來很自然是因為他花了很多時間彩排
- "and one more thing..." : It's not only heighten the excitement and also leaves your audience feeling they've been given an added bonus
這不但會讓驚喜更上層樓, 還會讓你的觀眾覺得, 他們走之前, 又獲得了一個額外的好康
- The point is Steve Jobs approaches each presentation as an event.
A production with a strong opening, product demonstrations in the middle, and a strong conclusion and yes, even an encore "that one more thing".
總的來說, 賈伯斯把每個發表當做一場表演節目, 強烈吸睛的開場, 中間做示範產品, 結尾也強勢收尾, 還有, 別忘了那個安可曲: "噢, 還有一件事"
單字:
extraordinary
convey (+to/from)
walk through
electrify
adapt (+to)
unveil
reinvent
consistent (+in) / (+with)
kick off
quota
stiff
zest
overwhelming
bullet
clip
'em = them
bullet